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How to Troubleshot the Facebook Pixel – Pixel Helper Explained

facebook pixel helper how to use and what is it taxi digital marketing
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Facebook Pixel Helper functions in the background in order to automatically review the websites you are browsing. It reviews the websites for code similar to a Facebook marketing pixel. Whenever a website features an installed pixel, the extension icon will take the blue color, making a small badge appear. This badge will indicate how many pixels were found on that page. If you click the extension button after it has turned blue, useful information on the Facebook pixels will appear.

In case the pixel is placed where it’s supposed to be and is also being loaded the correctly, the site indicator will take the color green. In case something is not right, the indicator will take the color red. When the indicator is red, you also receive a short explanation about what needs to be fixed, and how to fix it. This is a very useful extension. In case you are a website owner, you will only need to check your codes once.

How to Install Facebook Pixel Helper

If you want to use the Facebook Pixel Helper, you’ll have to first make sure that the web browser Chrome is installed on your computer. After that, check with the Chrome Store and get the Pixel Helper. Follow the instructions the Chrome Store has and install the extension in your browser. As soon as the Facebook Pixel Helper is installed, an icon </> will appear next to your address bar.

Click Here to Install Pixel Helper Chrome Extension

How to Verify Pixel Implementation

As said before, it is necessary that you first install the extension Facebook Pixel Helper into your Chrome. After you have installed it, navigate through the website with your Chrome browser. Click the Pixel Helper icon. A popup will appear. It will tell you what pixels it found on the page, and if these pixels have successfully loaded. In case your pixels have loaded successfully, you can start to run ads with them.

Troubleshooting Pixel Errors

Facebook Pixel Helper reports common errors that indicate something needs to be fixed in order for the product to be used properly.

Pixel Did Not Load: Sometimes can be ignored

When this error appears it means that the Facebook Pixel Helper has managed to find what looks like Facebook pixel code on the website, but the actual HTTP call hasn’t been made. This usually happens because of an error in the code, but it can also occur when the pixel fires on a dynamic event, for example, a click button. In this case, the error will disappear if you click the button. If you’re using PixelYourSite Free and you have WooCommerce option enable, you are going to see this warning for the dynamic AddToCard event. This can be safely ignored.

Resembles a Standard Event: Sometimes can be ignored

This error means that the Facebook Pixel Helper discovered a custom event that seems similar to a Facebook Standard Event. Let’s take an example: instead of AddToCart, it is AddtCart. It is recommendable that standard events are used whenever possible. If you actually intend to use that custom event with that particular name, you can ignore this warning.

Encoded Characters: Take Action

When this appears, it means that the Facebook Pixel Helper came across something that seems to be double-encoded characters. This could happen because of a tag or a CSM system that encodes information that has already been encoded. For example, encoding &amp; into &amp;amp;. Please confirm and make sure that characters are not being encoded two times, for example, change &amp; to &.

One Pixel Activated More Than Once: Sometimes can be ignored

When this error appears, it means that one pixel having the same ID and event maze has been sent more than one time to Facebook. This is usually an error. The same event needs to only take place on page loading. In case it is sent with different custom data parameters, the parameters need to be aggregated into one pixel event. There are some situations when this can be safely ignored. For example, when you have a dynamic event triggered on click that is activated multiple times.

Invalid Pixel ID: Take Action

This is an error that means the sent ID for the pixel did not match a known pixel ID in the system. If you’re using PixelYouSite plugin, double check the ID you enter and make the necessary correction.

Unable to Find Product Catalog: Sometimes can be ignored

The Product Catalog ID that was introduced in the field product_catalog_id in the pixel fire could not be found in the system. You can find your Product Catalog ID in Business Manager, at Settings > Product Catalogs. If you’re not using Facebook Dynamic Ads you can ignore this warning.

Invalid Pixel ID: Take Action

This is an error that means the sent ID for the pixel did not match a known pixel ID in the system. If you’re using PixelYouSite plugin, double check the ID you enter and make the necessary correction.

Unable to Find Product Catalog: Sometimes can be ignored

The Product Catalog ID that was introduced in the field product_catalog_id in the pixel fire could not be found in the system. You can find your Product Catalog ID in Business Manager, at Settings > Product Catalogs. If you’re not using Facebook Dynamic Ads you can ignore this warning.

Pixel Helper Chrome Extension can show a number of messages, some of them being real errors, some of them simple warnings or false errors. We try to cover them all in this article.

Keep in mind that Facebook is in constant change, and some of the errors messages on this page might be replaced by others or simply out of use. We do our best to keep the list here up to date and useful. How Does Facebook Pixel Helper Work?

It seems that, in the last period, Facebook Advertising has become more and more “hungry” for pixels. As a troubleshooting extension that helps you validate the Custom Audience Pixels and the Facebook Conversion Pixel, Facebook Pixel Helper can help you with the following: Make sure your pixels are working as they should

In other words, what is Pixel Helper?

“In other words, the tool lets you know about the Facebook pixels, and whether or not these were embedded correctly in your website. Nowadays, Facebook features three types of pixels (soon to be just one): the custom audience pixel (that help advertisers target better), the conversion tracking pixel (that help with improved performance) and the new Facebook pixel; which combines the custom audience and conversion pixel into one). The Facebook pixel allows you to build audiences for your campaigns, optimize your ads or track conversion.

Facebook Pixel Helper functions in the background in order to automatically review the websites you are browsing. It reviews the websites for code similar to a Facebook marketing pixel. Whenever a website features an installed pixel, the extension icon will take the blue color, making a small badge appear. This badge will indicate how many pixels were found on that page.

Have installed your Facebook Pixel to your website yet? Looking for a great Plugin for your WordPress site?

Check out: Pixel Your Site.

About Chip Souza

In between digital marketing and making music, he drinks a really strong coffee, but not in a pretentious way. Chip can solve the Rubiks cube in under two minutes. He especially likes writing short bio’s written in third person.