Ads delivery on Facebook
Ads on Facebook are typically delivered at an even pace over the duration of a campaign. This benefits advertisers that want to reach their target audience consistently over a given period of time. However, sometimes advertisers want to show their ads to their target audiences as quickly as possible. Accelerated delivery can help advertisers achieve these goals by removing the budget pacing control. This can help advertisers get more of their desired outcome, such as impressions or conversions, earlier on in their campaigns.
Reach more people as quickly as possible within a target audience. If you want to reach people in your target audience during a shorter time period, such as during a live event or TV show, you can use accelerated delivery to align Facebook ads with these events. In addition, this delivery option can help you reach more people at key times or in key markets, for events like product launch announcements or film releases.