Marketing Stuff

Save That Hot Post on Instagram


Starting now, people can now SAVE POSTS they’d like to remember and revisit, right from feed. Which means you can start hoarding that awesome #foodporn you’ve been secretly guilty pleasuring on.

This includes all ad formats except dynamic ads

What? Now users can save ADS?  Ghee, that means they can save a coupon! Or a code, or a clue in a big Treasure Hunt that happens at your brick & mortar store! Advertisers >>> #thankmelater

When users see a post they want to save, they can now tap the new bookmark icon underneath the post. These posts will be surfaced on a new, private tab that’s only visible to the user.



Facebook/Instagram will not be surfacing metrics around number of saves similar to how it doesn’t report on number of direct messages sent, etc. As this continues to improve, Facebook/Instagram will look for ways to surface more information to the user about the user’s content. Note that Facebook/Instagram does not yet have studies that show how saves correlate with business metrics and objectives.

About Chip Souza

Chip has a special enthusiasm for helping small business start-ups and executing digital projects with fresh ideas. Chip can solve the Rubiks cube in under two minutes. He drinks a strong coffee, but not in a pretentious way. He especially likes short bio's written in third person.