Toyota USA makes 100,000 versions of same Facebook ad
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Toyota USA makes 100,000 versions of same Facebook ad

“Multi-Point Storytelling” Car maker Toyota worked with agency Saatchi & Saatchi LA to take its digital marketing up a gear by creating 100,000 video adverts for its new RAV4 Hybrid campaign, each personalised to the Facebook viewers taste. • Toyota USA created 100,000 different possible video adverts personalised to the viewers taste • Toyota USA […]

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