New Ways to Watch Facebook Video
Marketing Stuff

New Ways to Watch Facebook Video

This week FB announced several updates that make watching videos on Facebook a richer and more engaging experience. Two updates I want to highlight in particular are vertical video in News Feed and Sound-on video. Vertical video in News Feed now comes with a more generous crop of 2:3 (previously FB cropped vertical videos in News Feed to […]
Budgeting for better Facebook Ad Delivery
Marketing Stuff

Budgeting for better Facebook Ad Delivery

Clients always ask me about the budget: how much, when, where, etc. etc. There are a few ways to optimize your budgets right off the bat. How do you do your budget on Facebook Advertising? Here’s a couple of tips you may not have thought of: Facebook Ad budgeting for better Delivery Allocating a larger […]
Introducing Facebook Live Audio
Marketing Stuff

Introducing Facebook Live Audio

Facebook Live Audio option makes it easy to ‘go live’ with Audio Only Great news for audio creators released today from FB Media: Facebook Live Audio only is on it’s way in early 2017 “We know that sometimes publishers want to tell a story on Facebook with words and not video. We’ve even seen some Pages […]
Save That Hot Post on Instagram
Marketing Stuff

Save That Hot Post on Instagram

Starting now, people can now SAVE POSTS they’d like to remember and revisit, right from feed. Which means you can start hoarding that awesome #foodporn you’ve been secretly guilty pleasuring on. This includes all ad formats except dynamic ads What? Now users can save ADS?  Ghee, that means they can save a coupon! Or a code, […]
Video Tab for Facebook Mobile App
Marketing Stuff

Video Tab for Facebook Mobile App

Earlier this year Facebook announced that they’d be rolling out a dedicated place in the Facebook app where people can discover videos while they’re live and easily find and watch videos from people and Pages they follow. Fans now have more ways to find videos! The Video tab is an entirely new discovery surface for your video […]

Facebook Marketing Strategy

I have worked for Facebook in the Advertising department with various programs for many years. As an Advertising Rep in the Facebook Start to Success program, and then a dedicated account manager for the Marketing Expert program, my job has been to educate both businesses and ad agencies on optimizing ad strategy for the best results.

I've managed a portfolio of small and large organizations to help them to promote their brand and meet their marketing objectives by developing their digital strategy.

To learn more about The Facebook Marketing Expert Program, go here: Facebook Marketing Experts

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