Traditional Advertising VS Digital Marketing
Marketing Stuff

Traditional Advertising VS Digital Marketing

What comes up often in discussions with my clients is “What do I do on the internet?” What clients may be used to is calling on “traditional” advertising agencies that have done most of their work in television, newspaper, magazine, radio, with a little PR. And the response they used to get when addressing their […]
It’s all About Video Content now…
Marketing Stuff

It’s all About Video Content now…

In-Stream Video Ads on Facebook and Audience Network In FB’s efforts to put video first across the FB family of platforms, FB is constantly building new features and tools to create immersive and engaging experiences for people. Great content is a critical part of these experiences, and In-Stream video will help publishing partners monetize their premium video […]
It’s not a Funnel, it’s a Journey
Marketing Stuff

It’s not a Funnel, it’s a Journey

I am so sick of the Funnel this, and the Funnel that.. you know what? we all sound like morons talking about funnels, and conversions, and click throughs, etc. that we got lost in the techno babble speak of the Direct Digital Marketer, and forgot what we are really speaking about: It’s about the Customer […]
New Ways to Watch Facebook Video
Marketing Stuff

New Ways to Watch Facebook Video

This week FB announced several updates that make watching videos on Facebook a richer and more engaging experience. Two updates I want to highlight in particular are vertical video in News Feed and Sound-on video. Vertical video in News Feed now comes with a more generous crop of 2:3 (previously FB cropped vertical videos in News Feed to […]
Budgeting for better Facebook Ad Delivery
Marketing Stuff

Budgeting for better Facebook Ad Delivery

Clients always ask me about the budget: how much, when, where, etc. etc. There are a few ways to optimize your budgets right off the bat. How do you do your budget on Facebook Advertising? Here’s a couple of tips you may not have thought of: Facebook Ad budgeting for better Delivery Allocating a larger […]

Digital Marketing Strategy

I have worked for Facebook as an Advertising Rep in the Facebook Start to Success program and then moved into a dedicated account manager role for the Marketing Expert program.

I've built digital strategy for businesses: from small product & service companies, to large e-commerce websites, and helped them to promote their brand to meet their marketing objectives with a developed digital strategy.

I am now available for all things digital at: ROX Media Group

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