Why Creativity Matters More in the Age of Mobile
Marketing Stuff

Why Creativity Matters More in the Age of Mobile

Another great post from Facebook IQ about the importance of Mobile in your Marketing Plan: Mobile has not only ushered in a new era of consumption for people, it’s given marketers a new canvas to tell stories. So why, then, are marketers building for mobile under the constraints of briefs and media plans built for […]
The Best Marketing Machine Ever is The Beatles
Marketing Stuff

The Best Marketing Machine Ever is The Beatles

Hands down, there is no better marketing machine then that of our favorite Fab Four, The Beatles. Here you have a consistent excitement from a loyal fanbase that continues to grow, through sight, sound, and motion. With each marketing initiative, we have a celebration. And each glass of marketing juice is full of brightly colored flavor: […]
Traditional Advertising VS Digital Marketing
Marketing Stuff

Traditional Advertising VS Digital Marketing

What comes up often in discussions with my clients is “What do I do on the internet?” What clients may be used to is calling on “traditional” advertising agencies that have done most of their work in television, newspaper, magazine, radio, with a little PR. And the response they used to get when addressing their […]
It’s all About Video Content now…
Marketing Stuff

It’s all About Video Content now…

In-Stream Video Ads on Facebook and Audience Network In FB’s efforts to put video first across the FB family of platforms, FB is constantly building new features and tools to create immersive and engaging experiences for people. Great content is a critical part of these experiences, and In-Stream video will help publishing partners monetize their premium video […]
It’s not a Funnel, it’s a Journey
Marketing Stuff

It’s not a Funnel, it’s a Journey

I am so sick of the Funnel this, and the Funnel that.. you know what? we all sound like morons talking about funnels, and conversions, and click throughs, etc. that we got lost in the techno babble speak of the Direct Digital Marketer, and forgot what we are really speaking about: It’s about the Customer […]

Digital Marketing Strategy

I have worked for Facebook as a dedicated advertising account rep for the Marketing Expert program. Previously, I've done web design, mostly on the WordPress platform, and digital marketing for small and medium sized businesses.

I've built digital strategy for businesses: from small product & service companies, to large e-commerce websites, and helped them to promote their brand to meet their marketing objectives with a developed digital strategy. I've been responsible for up to 6 million dollars in quarterly advertising spend. My portfolio has consisted of 80 percent Middle Market business, and 20 percent Ad Agencies.

I am now available for all things digital at: ROX Media Group

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